Jon A. Levine
Founder & Fractional CEO/COO
Apparel Advisors was founded in 2008 with a clear mission: to help premium lifestyle brands scale what's working and fix what's not. Led by Jon Levine, former COO at James Perse and President at Splendid/Ella Moss, we bring 25+ years of hands-on operational leadership to founders, executives, and private equity teams driving turnarounds, margin optimization, and profitable growth across brands scaling from $5M to $100M+ in revenue.
As a CEO, COO, and President at recognized premium and contemporary brands, I scaled distribution, accelerated DTC, and diversified product categories—delivering multi-million-dollar revenue gains and stronger retail/wholesale footprints. That operator experience shapes how I advise brands today.
While our core principles remain rooted in decades of hands-on experience, our methods have evolved. True scalability today requires more than instinct. It requires AI-enabled planning, segmented marketing, and operational precision. The technology stack a brand runs on is either a growth platform or a growth constraint — and modernizing it is one of the highest-leverage moves a brand can make (Apparel Advisors, 2026).
Today, we combine foundational expertise with modern execution:
Channel strategy across DTC, wholesale, and licensing
Merchandising and line planning, demand and inventory management
Production planning systems that cut late deliveries by 40% or more
AI-enabled planning, analytics, and decision tools
Segmented marketing strategies that drive P&L performance
Through Apparel Advisors, I've guided brands including Wildfox, Kelly Wearstler, Aether, Solid & Striped, Electric & Rose, Genetic Denim, BrandBlack, Stampd, and NSF through scaling challenges, margin optimization, and operational modernization.
If your brand is ready to scale—or ready to turn around—let's talk.